Carling Black Label. Be The Coach
Experiential/ Film/ Mobile/ PR
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South African Beer's
Fantasy Football Wins
Top Mobile Award.
AdWeek
Be The Coach Integrated Case Study
2012 Cannes Lions: Gold - Branded Content & Entertainment:
Best use or integration of experiential events,
Silver - Mobile: Best Integrated Campaign Led by Mobile,
Bronze - Direct: Direct Response Digital: Mobile Marketing,
Bronze - PR: Best Use of Sponsorship,
Shortlist : Direct: Best integrated campaign led by direct marketing,
Media: Best use of branded content & sponsorship,
Media: Fast moving consumer foods, Mobile: Products
PR: Consumer Goods, including FMCG and Household Products,
Promo & Activation: Best Integrated Campaign
Led by Promotion and Activation
2012 D&AD Awards: Nomination - Mobile Marketing:
Mobile Campaigns & Mobile Advertising
In Book - Direct Integrated Campaigns
2012 Clio Awards: Silver - Content and Contact,
Silver - Integrated Campaign
2012 London International Awards: Gold - Digital: Mobile Interactive,
Gold - Digital: Mobile Interactive,
Silver - Digital: Beverages - Alcoholic,
Bronze - Digital: Branded Content,
Bronze - Non-Traditional: Beverages - Alcoholic
Bronze - Print: Direct Marketing - Consumer,
Bronze - Digital: Branded Content
2012 One Show: Gold - Brand Transformation,
Silver - Branded Content & Entertainment,
Bronze - Interactive Advertising: Environmental/ Experiential,
Merit - Consumer Television: Under $80K Budget,
Merit - Integrated Branding: Consumer Campaign,
2012 Loerie Awards: Grand Prix - Integrated Campaign
Gold - Branded Mobile Content & Applications,
Gold - Media Innovation: Media Campaign,
Gold - Digital Mixed-Media Campaign, Gold - Sponsorship
Gold - Integrated Campaign,
2013 Loerie Awards: Gold - Effective Creativity Award